Senior Leadership Programme

• Module 3: Sustaining Business in Competitive Markets

  • Understanding Changing Economic and Business Landscape

  • Demand, Supply & Pricing Across Industries

  • Economic Forces Behind Competitive Advantage

  • Scale Economies, Cost Structure and New World of Business (e-Commerce)

• Module 4: Macroeconomics, Policy & Digital Economy

  • Understanding Macroeconomic and Business Environment

  • Short Run Business Cycles

  • Macroeconomic Indicators to Monitor Short Run Growth Prospects

  • Measurement of GDP

  • Price Index (Inflation)

  • Interest Rate

  • Exchange Rate

  • Policy influence on data, innovation & AI ecosystems

  • Digital public infrastructure & India’s growth trajectory

  • Long-run growth drivers in a digital-first economy

• Module 5: Strategic Innovation & Leading Transformation

  • Innovation strategy & new value creation

  • Corporate entrepreneurship

  • Business model renewal in the age of AI

• Module 6: Corporate Strategy & Data-Augmented Decision-Making

  • Strategic analysis

  • Diversification & portfolio strategy

  • Strategy execution (OKRs)

  • Data-informed decision-making frameworks

  • Tools for Strategy Implementation

• Module 7: Finance and Cost Management Using Modern Tools

  • Understanding Financial Statements: Balance Sheet, Income Statement and Cash Flow Statement, Viewing the business through financial statements,

  • Financial Statement Analysis: Ratios, common size, trend analysis, CAGR, and other techniques.

  • Understanding Cost for Decision Making: Cost behavior, Cost –Volume –Profit (CVP) analysis, target profit, and volume, operating leverage analysis, sensitivity analysis

  • Relevant cost information and tactical decision making: the strategic and qualitative implication, insourcing vs. Outsourcing (make vs. buy), product mix, replacement, the theory of constraint.

  • AI for financial decision-making

• Module 8: Strategic Finance & Value Creation

  • Financial Analysis & Financial Modelling

  • Corporate Valuation

  • M & A

  • Governance & risk

  • Impact of Digital Transformation on Financial Strategy

• Module 9: Customer Management & AI-Driven Customer Experience

  • Customer segmentation & persona development

  • Customer value & profitability

  • AI-enabled customer insights, personalisation & engagement strategies

• Module 10: Brand Management in the AI Era

  • Brand Image

  • Brand Equity

  • New-age brand-building frameworks using digital & AI insights

• Module 11: Digital Marketing Strategies

  • Digital Strategies for Marketing

  • Content & campaign optimisation

  • Marketing analytics tools

• Module 12: Business Data Analytics

  • Descriptive Analytics: Data Visualisation, Measures of central tendency, variation and shape

  • Predictive Analytics: Correlation, Regression

  • Prescriptive Analytics: Optimization

• Module 13: Digital Transformation & AI for Business

  • Digital + AI Transformation Essentials: Concepts, Drivers, Strategic Imperatives

  • From SMAC to SMAC+AI: Four Pillars of Digital Transformation

  • AI-Enabled Business Models: Innovation, Disruption & Customer Experience Transformation

  • Platform Thinking and Ecosystem Strategy in the AI Era

  • Case Study: Navigating an AI-First Digital Transformation Journey

• Module 14: Generative AI & Agentic AI for Leadership

  • Generative AI Essentials for Leaders: Use-Cases, Risks, Enterprise Impact

  • Agentic AI: Autonomous Agents, Multi-Agent Systems & Business Applications

  • Human–AI Collaboration & Augmented Leadership

  • Leadership Playbook: Driving AI-First Transformation with GenAI & Agentic AI

• Module 15: Supply Chain and Operational Excellence

  • Foundations of Operations Management

  • Inventory Management

  • Demand Planning & Forecasting – Tools & Techniques

  • Project Planning & Scheduling

  • Foundations of Supply Chain Management

  • Total Quality Management – Tools & Frameworks

  • Lean Management Concepts

  • Introduction to Digital Supply Chain and Digital Twins

• Module 16: Corporate Communication

  • Corporate Communication & Image Building: An Audience Centric Approach

  • Functions of Corporate Communications: Relations with Media, Investor, Government, Employees

  • The Global & the Local: Issues in Cross Cultural Communication

A hands-on workshop session during the campus immersion consisting of case-based role-play exercises moderated by IIML Faculty on ‘Leadership and Negotiation'.

The programme is ideal for experienced professionals, senior managers, functional leaders, business heads, entrepreneurs, and family business leaders looking to strengthen their leadership capabilities and prepare for greater organisational responsibilities.

Applicants should have:

• A bachelor's degree or an equivalent qualification in any discipline from a recognised university or institution.

• A minimum of 10 years of work experience.

All applications are subject to review and selection by IIM Lucknow.

The Senior Leadership Programme is a 10-month programme delivered through a blended learning format comprising online sessions and campus immersion. The programme is designed to enable working professionals to learn while continuing their careers.

The curriculum helps participants strengthen their strategic leadership and management capabilities across key business functions. Participants gain insights into leadership, strategy, finance, marketing, innovation, organisational transformation, and emerging business trends through a practical, application-oriented learning approach.

Yes. The programme includes campus immersion at the IIM Lucknow campus, providing participants with an opportunity to interact with faculty and peers while experiencing the institute's learning environment. The schedule is subject to the institute's guidelines.

Participants who successfully complete the programme and meet the prescribed academic and attendance requirements will receive a certificate of completion from the Indian Institute of Management Lucknow (IIM Lucknow).

Participants who successfully complete the programme will also become eligible for Executive Alumni Status of IIM Lucknow, subject to the institute's prevailing alumni policy.

The programme helps experienced professionals strengthen their strategic thinking, decision-making, and leadership capabilities while developing a broader understanding of organisational growth, innovation, and business transformation. The learning can be applied to leading teams, managing change, and driving business performance.

Yes. The programme is designed for working professionals and offers a flexible learning format that enables participants to balance their professional commitments with their learning schedule.

You can apply online by completing the application form and paying the application fee of INR 2,500 + GST. Applications are reviewed by IIM Lucknow, and shortlisted candidates are guided through the admission process.