Data Driven Product Management in the Age of AI

In today’s hyper-competitive digital economy, the role of a product manager is no longer limited to prioritising backlogs or coordinating between design and engineering. True product leadership demands the ability to converge strategy, AI, analytics and customer insight—and that’s exactly what IIM Lucknow’s Data Driven Product Management in the Age of AI equips you to do.

Unlike traditional courses, this first-of-its-kind executive education integrates Product Management, Product Marketing, and Product Development Strategy into a single holistic framework. The focus is not only on building products, but on scaling customer- and market-centric businesses through the power of data analytics and AI-driven insights.

What makes this programme stand out is its experiential learning approach. You won’t just study concepts—you’ll immerse yourself in real-world product challenges, tackle data-driven casework, and apply AI-powered methods for ideation, user research, strategic design, and market execution. With data lab work, a collaborative capstone projects, business use cases and a campus immersion, you’ll leave with practical, hands-on skills that can be immediately applied in your workplace.

• Product-first professionals: Product analysts, product managers, product marketing managers, future product leaders, and product owners seeking industry-validated expertise

• Business and cross-functional heads: General managers, business developers and professionals who are interested in enabling a smooth transition into product leadership roles

• Tech professionals: Software developers, technology experts, data scientists, UX engineers, and architects aiming to step into data-driven product management

• Entrepreneurs: Small-business owners committed to product-led growth

The capstone project is the final part of the program where practitioners work together in groups to put their learning into practice. This project is a significant academic and intellectual experience, and it's crucial to finish everything on time as per the requirements.

• HBR Insights | Agile

Learn how agile principles reshape organizations, enabling faster decision-making and customer-centric innovation.

• HBR Case | Super Project

Apply incremental analysis techniques to evaluate complex capital investment and project selection decisions.

• HBR Article | Staying Agile

Discover how leading firms like ING, Toyota, and Spotify leverage agility as a core management strategy.

• HBR Case | CMM versus Agile

Examine the trade-offs in selecting methodologies for software development and innovation processes.

• HBR Case | Atlantic Computer

Compare value-in-use pricing with cost-plus, competition-based, and status-quo pricing approaches.

• HBR Case | RedBus

Explore structured methods of product optimization and management to achieve defined business objectives.

• Appreciate data driven methodologies and AI insights to strategically differentiate products and drive innovation

• Execute customer research using quantitative and qualitative methods and apply design thinking frameworks

• Leverage Python or R, and data analytics techniques to extract deep customer and market insights

• Scale product-market strategies through customer journey analysis, channel partners, and optimised pricing models

• Build personalised user experiences leveraging AI and actively enhance customer engagement and retention

• Manage agile and lean product development processes, rapid iteration, backlog prioritisation, and digital product testing

• Drive successful product launches using data-backed forecasting and marketing metrics to maximise ROI and growth

• Navigate modern digital business models and platforms and responsible governance of AI in product development

Participants describe the Executive Programme in Data-Driven Product Management in the Age of AI by IIM Lucknow as a rigorous and career-transforming learning journey that combines academic depth with real-world relevance. The programme stands out among product management courses in India for its strong focus on data, analytics, and AI integration, preparing learners for the evolving digital landscape. Participants appreciated the expert IIM Lucknow faculty, the hands-on curriculum aligned with leading digital product management courses, and the peer learning experience that mirrors a real product management cohort. The campus immersion, industry-focused tools, and frameworks made the programme one of the most valuable IIM Lucknow online certificate courses for professionals aiming to learn product management and drive product-led growth in their organisations.

Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status. The benefits include:

• Executive Alumni status of the Indian Institute of Management Lucknow

• Receipt of all programme brochures and newsletters from IIM Lucknow (MDP Office)

• Details of souvenirs available with MDP office

• Lifelong access to a network of distinguished IIM Lucknow Executive Alumni

• Access to the IIM Lucknow Campus Library (onsite access)

• 10% discount in fee for any additional program (Open program, Online) at IIM Lucknow (Lucknow and Noida campus)

• 10% group discount on the fee for referring participants (minimum group of five)

Note:

• The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

• Other EMI tenures available (Months):

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Join a global community of 300,000+ professionals across 200 countries who have advanced their careers with Emeritus. In a recent survey, 9 out of 10 learners said their expectations were met or exceeded.

From day one, you’ll get access to carefully designed course material, live interactions, and a structured cohort-based journey that keeps you on track. Our approach blends flexibility with accountability—so you don’t just start, you finish strong.

And you’re never on your own. A dedicated program support team is available 7 days a week to guide you with platform queries, technical support, or any learning-related questions—so you can focus on what really matters: your growth.

A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.